On importance of A9 and why Amazon should get into blogging/social networks
We've all seen how user information, interests and habits can translate into better and more direct product offerings. To see this, you have to go no further than the "People who bought this, also bought that" feature on Amazon.com.
By having a personalized search engine, A9, Amazon can potentially access and gather an unlimited source of user specific information. For instance, you can tell a lot about one's interests by the things he searches for, the results he clicks on and what things he bookmarks. Also, based on the vertical search (ie. columns in A9) the user sets up for himself, you can infer that these are things that the user is really interested in and wants to be updated about.
This information can then be processed to find patterns and then used to offer personalized products/services. At the same time users can be grouped based on, say, similar interests and incrementally the offering system can be improved by monitoring what products/services other users in the same grouping showed interest in and offering similar products to the user in question.
Why Amazon should get into blogging/social networks
I think they should do this because blogs and social networks provide direct access to information that is of most interest to the user, such as hobbies, kind of music and movies they like, etc. You can learn a lot about a person based on what he likes to talk about; usually its things of high interest to him/her. Therefore by keeping track of such conversations and blog entries, you can gather more direct information and better offer personalized products and services. In many ways, such data is not directly available through the use of A9.
Ideally this blog/social network (eg. simular to Yahoo 360) site would be integrated as one of the Home page columns on A9. And search, blog and Amazon user information would then be combined into one, dynamic, personal profile.
Tags
Personalization Technology Amazon
By having a personalized search engine, A9, Amazon can potentially access and gather an unlimited source of user specific information. For instance, you can tell a lot about one's interests by the things he searches for, the results he clicks on and what things he bookmarks. Also, based on the vertical search (ie. columns in A9) the user sets up for himself, you can infer that these are things that the user is really interested in and wants to be updated about.
This information can then be processed to find patterns and then used to offer personalized products/services. At the same time users can be grouped based on, say, similar interests and incrementally the offering system can be improved by monitoring what products/services other users in the same grouping showed interest in and offering similar products to the user in question.
Why Amazon should get into blogging/social networks
I think they should do this because blogs and social networks provide direct access to information that is of most interest to the user, such as hobbies, kind of music and movies they like, etc. You can learn a lot about a person based on what he likes to talk about; usually its things of high interest to him/her. Therefore by keeping track of such conversations and blog entries, you can gather more direct information and better offer personalized products and services. In many ways, such data is not directly available through the use of A9.
Ideally this blog/social network (eg. simular to Yahoo 360) site would be integrated as one of the Home page columns on A9. And search, blog and Amazon user information would then be combined into one, dynamic, personal profile.
Tags
Personalization Technology Amazon
posted by Alex Pilchin at 9:52 PM
1 Comments:
I forgot about 43 Things which is a social network site belonging to Amazon.com
And as I've previosly pointed out, this is a really awesome site. It also allows access to very valuable personal information (ie what the user would like to have/do in the future).
Such information can be very valuable for personalized advertising. Unfortunately, however, it doesn't seen to be integrated with A9 or Amazon.com yet.
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